Our Team

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Allison Simms: Founder, Chief Design Consultant 

Allison is the founder and chief design consultant of Dear Addie. Before starting the stationery company, Allison was senior vice president of human resources at the Nashville Predators. After many years, she decided to switch gears and start her own custom stationery business. She is from Hendersonville, Tennessee and graduated from Middle Tennessee State University.

You'll rarely find Allison's office without flowers. Peonies, in particular, are her favorite. She swears by the Lagree Fitness method, and tries to attend Studio Novo three to four times a week. You'll often find her juicing, sipping on a Skinny Vanilla Latte or eating Italian food. She loves designing, decorating, cooking, browsing Pinterest, and binge-watching a good show on her downtime. In addition to sweet Addie, she has a chocolate lab, Allman.

FAVORITES:

Color - Pantone 290 C (light blue) 
Font - Calligraphy
Pattern - Damask 

Email: allison@dearaddie.net

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Lauren Jackson: Designer

Lauren is the graphic designer behind all of the beautiful cards you see on our site. She works closely with clients who would like a customized card or stationery suite. Before moving to Nashville, Lauren designed various private label and branded candles at MVP Group in Charleston, South Carolina. She graduated from the Art Institute of Charleston with a B.A. in Fine Arts. She is from Great Falls, South Carolina.

A proud South Carolinian, Lauren loves to root for Clemson and the Carolina Panthers. She has every scented candle you can imagine, but Tiki Beach from Bath & Body Works is her favorite. Her last meal on Earth would be her grandmother's lemon poundcake — she swears to one day master the sweet recipe. Lauren loves to start her day with a cinnamon dolce latte and end it with a tall glass of red wine. She has an adorable Boston terrier, Dallas, and a pit bull, Drake.

FAVORITES:

Color - White
Font - Baskerville
Pattern - Herringbone 

Email: lauren@dearaddie.net

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